Toronto, Ontario
Email: jason [at] uxconsulting [dot] ca Phone: 416-459-2222
Detail oriented man-of-many-hats – passionate Digital Strategist, Business Analyst and Information Architect. Demonstrated experience in the website creation lifecycle, producing expert solutions including digital strategy presentations and sales support, requirements gathering and documentation, and optimizing the user experience.
Areas of strength include:

Annotated Wireframes
User Flows Optimization
Business Analysis
Discovery Sessions
Analytics Analysis
Product Management
SEO Assessments and Analysis
Relationship Development
Mentoring and Leadership
Technical Expertise Summary
Skills & Services:
Client Consulting 15 years
Digital Strategy 15 years
Product Management 15 years
Usability Analysis 15 years
Third Party Management 8 years
Mobile Web 5 years
Newsletter Deployment 4 years
Digital Kiosk 3 years
Programming Languages:
JavaScript 10 years
HTML 10 years
CSS 10 years
XML 6 years
PHP 6 years
JQuery 4 years
MS Office 15 years
Photoshop 10 years
Hand coding 10 years
Google Analytics 6 years
Omniture 3 years
OmniGraffle 5 years
Axure 4 years
Sketch 2 years
Invision 2 years
Professional Experience
1CLICK MEDIA – Toronto, Ontario January 2012 – Present
UX Solutions Strategist / Founder:
  • Expertly represented Digital Agency partners in a client-facing capacity to present strategy, gather requirements and provide direction / guidance
  • Professionally produced wireframes, strategy presentations, functional requirement documents and other a-la-carte services for Digital Agencies and their clients
  • Set up and maintained all aspects of 1click media including marketing, branding, business admin, sales/partnerships acquisition, social media strategy / execution and client relations
Jackman Reinvents – Toronto, Ontario October 2014 – December 2018
Director, Digital Strategy, UX & Analytics:
  • Managed a team of expert UX Designers, Strategists and Analytics Experts to architect digital solutions across web, mobile and kiosk for large brands
  • Represented digital in the overall Brand Reinvention process to C-suite representatives, shifting the digital footprint and strategy of major brands
Devlin Digital Inc. – Toronto, Ontario 2010 – 2012
Solutions Development Manager:
  • Prepared and presented client Strategy presentations demonstrating the evolution of the brand, their online presence and forward thinking that supports future growth
  • Planned, presented and lead clients through Discovery Sessions where business goals and objectives are expertly analyzed in order to create a strategy, functional specifications document and become the product lead tailoring a solution to their needs
  • Fully understood the client vision and acted as their advocate through the design and development phases, ensuring that the expected quality of their product was delivered
  • Negotiated with Third Party Vendors ensuring the best solutions were provided and that the best interests of Devlin and their Clients were met from a product and business standpoint
  • Given only business goals, a generic scope and help from the Devlin team, the website was ideologically defined, user architected and developed to meet the clients’ need
  • Supported the Project Management team helping with training of new members, helping to establish client relations and with custom documentation created through OmniGraffle
SCENE LP (Cineplex/Scotia Loyalty Program) – Toronto, Ontario 2007 – 2010
Technology Manager:
  • Played a key role on the Usability study of and turned the results into a realized solution to improve many aspects of the website
  • Lead the strategy and implementation of an SMS platform and architected user flows, wireframes, specifications and mocks for the mobile web site
  • Lead the SCENE DataMart gap analysis and played an integral part on the subsequent build of the robust DataMart to support the Data needs for SCENE and all its Partners
  • Successfully coordinated and quarterbacked numerous rounds of bug fixes on the launch of the SCENE Music Store and SCENE Rewards Catalogue
  • Managed the relationships of SCENE with internal SCENE marketing team as well as third-party vendors, partnerships and integrations including Capital C (Marketing strategies and design), Maritz (CMS/contesting/newsletters), Omniture (website reporting), MyThum (SMS), HIP Digital (Music Store provider), Feedroom (video provider) and Edentity (mobile web)
  • Managed the RSS feed and provided guidance for the social media strategy including regular updates to the facebook page and Twitter profile.
  • Launched and optimized the Hitbox solution for SCENE followed by a fully optimized re-launch on Omniture SiteCatalyst (due to corporate merger)
  • Used previous technology skills, and quickly learning new technology platforms, effectively enhancing the site using HTML, XML/RSS, CSS, DHTML and JavaScript (TorStar Digital) – Toronto, Ontario 2006 to 2007
Technology Manager:
  • Successfully strategized, coordinated and launched a new site design with user registration and an overhauled and expanded movie section drastically improving site usability
  • Provided mentoring and leadership to the team responsible for website production, contests, page creation, development of client websites and support of the TOPS CMS
  • Established strong relationships with internal departments including Sales, Marketing and senior Management as well as third-party vendors including C3 (contesting/newsletters), MyThum (SMS), Keynote (server consistency), Omniture (website reporting), Cinema Source (movie listings), Skywords Traffic (live traffic data), (movie reviews), OneStop Media Network (white-labelling of TDC content) and GreenP/TTC/Ourfaves (data integration)
  • Applying existing expertise and integrating new skills, effectively enhanced the site using .NET, xpath, XSLT, RSS, HTML, DHTML, JavaScript and CSS Inc. – Toronto, Ontario 2007 – Present
Partner/Product Manager:
  • Helped evolve the big idea behind Forumwarz into a true-to-form online browser-based MMORPG
  • Optimized the game design to help drive sign-ups and addictive game play
  • Lead the concept behind the Domination end game – a competitive meta-game that pulls users back into almost every area of Forumwarz
  • Helped design the financial model to support the growth of the business
St Joseph Media – Toronto, Ontario 2005 to 2006
Site Operations Manager:,,,,,,
  • Successfully led the re-launched of,, and websites including the design and development of the custom CMS used to update the site, vastly improving the user experience and the site offering
  • Efficiently managed a team of web designers, producers and programmers and performed hands-on production, newsletter preparation/deployment (C3), sales product fulfillment and focused on tool and site development to improve the overall user experience on all websites
  • Quickly learned basic .NET and used ASP, SQL Server, Stored Procedures, HTML, DHTML, JavaScript and CSS to improve the look, feel and function of key components on the sites
  • Expertly project managed and implemented the usage of third-party components, hosting and other IT projects across numerous departments and third-party vendors like C3 & Urchin
Rogers Media Publishing – Toronto, Ontario 2003 to 2005
Online Production Supervisor:
  • Strategized with managers before executing the best solutions to optimize user experience
  • Managed the design, documentation and implementation of the re-launch of and the initial site offering of
  • Played a key role on internal search and newsletter solution committees for,,, and
  • Effectively monitored and ensured completion of projects by interns and inter-office departments for the purpose of content production and new technology initiatives
  • Expertly designed, created and managed the development of dynamic tools to improve the visitor experience on the site using a wide variety of languages (see portfolio for details)
  • Quickly learned Interwoven/Teamsite, Quark/QPS, MySQL as well as many other technologies and production processes in order to meet the needs of the site and any new features requested, transforming the concepts envisioned into a traffic-generating reality
Black Hole Design Inc. – Toronto, Ontario 1998 to 2003
Partner / Web Consultant
  • Key player in all aspects of business operations including sales, client consultation, web design and development, implementation, quality assurance as well as financial management
  • Learned and mastered cutting-edge technologies to transform concepts into online reality, meeting and satisfying diverse needs of numerous clients
Giant Goat – Guelph, Ontario 2002
Web Developer
  • Resolved design issues and integrated site improvements; used Flash, Photoshop, SoundForge
  • Optimized site’s quality, navigation and user experience by identifying design and content issues and implementing enhancements with the use of HTML, JavaScript, and CSS
Mitra Imaging Inc. – Waterloo, Ontario 2001
C++ Software Developer
  • Performed high-level design, analysis, software documentation and systems testing
  • Programmed hardware detection component for “Mitra System Wellness” (hardware monitoring component for hospital equipment) using C++ accompanied by an intranet front-end using HTML, DHTML, JavaScript, and CSS
Java Developer (co-op position) Summer 2000
  • Using Java, created state-of-the-art web components for the distribution of medical images over hospital intranets and the internet
  • As a contributor to the Exhibit Team, helped develop a demo version of an applet in Java and InstallShield Express which enabled physicians to view patients’ data online
Intranet Developer (co-op position) Fall 1999
  • Developed the Mitra Information System using ASP, HTML, JavaScript, CSS and Oracle; enhanced company productivity through task tracking and resource booking
  • Involved in realization of all project phases – analysis, design, programming, testing, debugging, and implementation
Education / Training / Tech Happenings
SXSW Austin – March 2014
The best and brightest gathering of tech heads. No further description required.

FITC Spotlight: Freelance – September 2013
A full day at Spotlight: Freelance and help enhance your freelance career!

AllFacebook Marketing Conference – March 2013
AllFacebook Marketing Conference provides proven solutions for building brands and engaging prospective customers.

Socialize Toronto – January 2012
The largest social media conference in Canada brings to light the many aspects of social media and more importantly how to capitalize on the various platforms to drive revenue.

MEIC Mobile Conference – March 2009
The MEIC Mobile Conference is a half-day forum to further the conversation in mobile innovation.

O’Reilly Web2.0 Expo NYC – November 2008
Web 2.0 Expo is a conference and tradeshow for everyone who cares about embracing and extending the opportunities created by Web 2.0 technologies.

Learning Tree – 2007 to 2009
Professional management training courses
  • 290 – Management Skills
  • 292 – Communication Skills
  • 294 – Influence Skills
Omniture Training – 2007
Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns.
  • SiteCatalyst® Advanced User Training
Rogers Awards – 2004
  • Two-time Employee of the Month and winner of the Rogers Publishing Award for Best Interactive Tool or Feature (2004, All Rogers Publishing Websites)
Bachelor of Science Degree in Computing & Information Science – 2002
University of Guelph, Guelph, Ontario
  • Achieved honours in both study program and co-op placement
  • Ultimate Frisbee and Softball
  • Dog owner and care giver
  • Board game collector and challenger
  • Craft beer enthusiast
References provided upon request