Each of the firm's principals has a background that combines executive line positions within large international firms with extensive consulting experience. This enables us to develop performance solutions that take into account the full range of factors that affect performance, and that work in practice, not just in theory!
Ric Williams is President of the firm. His industry experience includes executive positions in sales, marketing, operations and human resources with Xerox, Sears and Avery-Dennison. He provides consulting in the areas of Sales and Marketing Excellence, Strategic Direction, Strategy Implementation, and General Management.
Dianne Goffin is the firm's Partner in charge of Instructional Design. A former Vice President with Addison-Wesley Publishers, she has a wealth of experience in the design and development of high-impact performance solutions for clients around the world.
Bill Goffin is the Partner in charge of the firm's Strategic Pay practice. Formerly Director Human Resources with Xerox Research Canada, Bill has held senior consulting positions with Coopers & Lybrand and TPF&C. He is past Vice-President and Director of the Human Resources Professionals Association of Ontario.
George Leshchuk is an Associate Partner with Williams & Goffin Consulting. His industry experience includes management positions in sales, marketing and business development at Xerox, Savin, Canada Post and Senstar Corporation. George provides support to clients in the areas of general management, sales management, sales, and marketing.
Where appropriate, we work in partnership with highly qualified individuals and firms to ensure that even the largest consulting assignments receive the professional support and quality service they require.
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